The Swish It Sweepstakes, sponsored by The Coca-Cola Company, gives fans the opportunity to win a trip for two to the 2027 NCAA® Final Four®. The grand prize includes round-trip airfare, four nights of hotel accommodations, event tickets, ground transportation, and $1,000 in spending money, with the winner choosing between the Men’s Final Four® in Detroit, Michigan, or the Women’s Final Four® in Columbus, Ohio. The winner may also opt to receive a $4,800 cash prize instead of the trip.
The promotion period runs from February 23, 2026, through April 6, 2026, and is open to legal residents of the 50 United States and Washington, D.C. who are 18 years of age or older. Participants may enter daily by registering on the official sweepstakes website after scanning a QR code at participating locations, through the Everyday App, or via online access. Entrants can earn bonus entries by submitting UPC codes from select Coca-Cola and BodyArmor products, sharing the promotion on social media, or downloading the app. A no purchase mail-in entry option is available. Winners of the grand, first ($1,000), and second ($500) prizes will be selected through a random drawing shortly after the promotion ends.