Fans can earn a free Heluva Good! Dip during the college football season by joining a special Instagram-based giveaway. To qualify, users must follow Heluva Good! on Instagram, and watch for a Big 12 50+ yard touchdown. When one occurs, a story will be posted with a link to a digital coupon for a free 12oz. dip, redeemable at select retailers.
The promotion runs from August 23 to December 7, 2025, with up to 500 coupons issued per drop and a total of 18 Live Drops scheduled. Each drop begins after a qualifying touchdown is posted and lasts until 11:59 PM ET the next day or while supplies last.