On October 27, 2025, to celebrate National Pumpkin Day, Edible (formerly Edible Arrangements) will offer a free pumpkin cheesecake to customers who visit their stores. This promotion is available for one per customer, while supplies last, and requires no purchase necessary. The giveaway emphasizes Edible’s broadened range of products beyond fruit arrangements and provides a festive treat to mark the fall season.
This initiative reflects insights from Edible’s State of Gifting Report, which reveals that 30% of Gen Z consumers have a preference for in-store shopping, a trend that has grown in the post-pandemic era. Furthermore, the report indicates that 1 in 4 gifts in 2024 were given “just because,” showcasing a shift towards spontaneous gifting, especially among Millennials and Gen Z.