Heineken Formula 1 Lap 1 Sweepstakes & Instant Win
The HEINEKEN® Formula 1 Lap 1 Promotion, sponsored by HEINEKEN USA Inc., gives eligible participants the opportunity to win Instant Win prizes, Florida regional prizes, and a Grand Prize trip to the 2026 Formula 1® Las Vegas Grand Prix. The Grand Prize includes round-trip airfare for three, three nights of hotel accommodations in Las Vegas (November 20–23, 2026), and three general admission tickets to the race, with an approximate retail value of $6,000. Regional prizes for Florida residents include Formula 1® Miami Grand Prix 2026 tickets, while 100 instant win prizes consisting of Heineken hats are also available.
The Promotion runs from March 1, 2026, through May 30, 2026 (with the Florida regional drawing ending April 14, 2026) and is open to legal U.S. residents age 21+. Participants may enter by scanning a promotional QR code or visiting the official website to register. Registered entrants may participate in the Instant Win game once per day, while social media entries qualify for sweepstakes drawings only. Winners will be selected through random drawings, with the Grand Prize drawing occurring on or about June 2, 2026. Travel and prize acceptance are subject to verification and official rules.
